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Articles and commentary on enforcement trends, platform policy changes, and risk management. New posts ship on a steady cadence — bookmark the hub for the full archive.

Marketplaces8 min readMar 12, 2026

How marketplace policy shifts are changing takedown economics

Platforms are tightening proof thresholds and shortening response windows. Here is what we are seeing across Tier-1 marketplaces.

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  • DomainsFeb 28, 20266 min

    Phishing domains that mimic checkout — a retail playbook

    Look-alike hosts are moving closer to payment paths. Detection and registrar alignment need to run in parallel with customer comms.

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  • SocialFeb 4, 20267 min

    Social commerce takedowns without collateral damage

    Impersonation and scam shops on short-form channels require surgical evidence — platform trust teams punish noisy reporters.

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  • LegalJan 19, 20269 min

    Evidence bundles your outside counsel will actually use

    Translate investigator exports into counsel-ready packages — timestamps, hashes, and a one-page theory of harm.

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  • AI & BrandApr 2, 202610 min

    AI-generated impersonation: the new frontier of brand abuse

    Generative AI is making it trivially cheap to clone logos, product images, and even executive likenesses. Here is how enforcement programs are adapting.

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  • MarketplacesMar 25, 20267 min

    What Amazon's Transparency expansion means for brand owners

    Amazon is extending Transparency codes to more categories and FBA SKUs. Brands need to update their serialization strategy now.

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  • LegalFeb 14, 202611 min

    USPTO filing trends: where brand protection is heading

    Analysis of 2025 USPTO trademark filings reveals shifts in class coverage and geographic expansion that inform program prioritization.

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  • IntelligenceJan 5, 202612 min

    Setting up a dark web monitoring program from scratch

    A practical guide to establishing threat intelligence coverage for brand mentions, data leaks, and counterfeit distribution channels on Tor and closed forums.

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