Beauty
Influencer impersonation and fraudulent endorsements
Paid ads spoofing founder likeness — cross-platform ID reconciliation and prioritized escalations.
840
Impersonation assets tracked
11h
Median first response
−44%
Repeat actor re-hit rate
Challenge
High-trust founder-led brand saw coordinated impersonation across short video, Stories, and spark-style ads. Platform queues treated cases as isolated copyright nits.
Approach
Unified identity graph (handles, ad account IDs, landing pages), elevated trust-and-safety track with daily requeues, and retailer notifications where counterfeit carts appeared.
Outcome
Faster removal on repeat actors; brand lifted paid social ROAS after clearing fraudulent lookalike spend in overlapping audiences.
Model something similar
We can stress-test your enforcement lanes and propose a phased operating plan with realistic SLAs.
Talk to the team →